There is nothing more gratifying than receiving a good review. It means that you have delivered a good service and fulfilled your main purpose – customer satisfaction. For all intents and purposes, your work should be done, but have you ever asked yourself if you should respond to positive reviews?
Yes, you should. Keep in mind, getting positive reviews doesn’t only have to be a goal – it can be an opportunity, too. Stats show that 26% of consumers prefer that local businesses respond to their reviews.
In this post, let’s see how companies can respond to positive reviews and make them work to their advantage.
Reinforcing the Positive
Stats show that it takes several positive experiences to make up for a single negative experience. So, every positive experience should be milked for all it’s worth. To make a good review work in your favor, reinforce the experience in your response, instead of just a simple ‘thank you’. For example, if a customer enjoyed their stay in your hotel, mention your hotel by name and the service(s) the customer enjoyed. This way, you create a buzz about both your brand and the services it offers.
Ask for a Chance to Do Better
It’s not only negative reviews that should give you an incentive to do better. Even a positive review can serve as an opportunity to improve. A response that asks what you can do to make the experience better for the reviewer reaffirms the positive experience and keeps the feedback loop going. Here is how you can respond to a glowing review praising the customer service of a resort:
“Thank you for the review, Helen. We are glad the service was up to your expectations. Please let us know what we can do to make (name of the resort) an even better retreat for you.”
Responding immediately accomplishes two goals:
- It shows the customer you care enough about them
- It boosts your brand image
Therefore, if you want to respond to positive reviews and make the tactic work, you have to be quick about it. A response several months down the line isn’t going to have the desired effect. Plus, it will make your brand look lazy and careless.
Keep in mind that timely responses make customers feel appreciated. Such customers are also likely to recommend your brand to others.
Use the Right Tools
Review websites, like Yelp and TripAdvisor, let you know who your cheerleaders are. So do the social media websites where your brand has a presence. However, it’s harder to monitor what people are saying about you on websites that have an incredibly large user base, like Facebook.
Invite Reviewers to Take Action
If you really want to maximize the effects of positive reviews, invite the reviewer to take action. For example, a good review can serve as an opportunity to improve your online presence. You can include a small CTA (Call to Action) in your response that asks the reviewer to mention your brand on social media or recommend your services to their friends.
The tips in this post should help you respond to positive reviews more effectively.
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